Hermes

Services
Rebranding · Brand Strategy · Visual Identity · Logo Redesign · Art Direction

Founded in Athens in 1969, Hermes Group is a company specialising in lifting operations and industrial solutions, with more than five decades of experience in the field. In 2024, the company approached us to refresh its corporate identity, creating a more contemporary visual presence while preserving the heritage and recognition built over the years.

The Challenge

The objective was to evolve the existing identity to better communicate the company’s commitment to precision, reliability, and modern industrial solutions. The challenge was to create a visual update that respected the brand’s legacy while expressing its continuous development and forward-thinking approach.

Concept

The iconic H remained at the centre of the identity, acting as the key element connecting the company’s past with its future. The symbol was refined through the integration of upward and downward arrows, directly referencing the movement of lifting machinery and the core activity of Hermes Group.

This simple yet meaningful intervention transforms the logo into a visual representation of motion, accuracy, and technical expertise.

Visual System

The renewed identity extends across the corporate communication system, introducing a cleaner and more contemporary aesthetic. A refined typographic approach and consistent visual language reinforce the company’s professional character while improving clarity across all applications.

Outcome

The new identity reflects the evolution of Hermes Group while maintaining the trust and recognition developed since 1969. By combining heritage with a modern visual approach, the brand communicates reliability, innovation, and precision — values that define the company’s role in the lifting industry.