Georgopoulos Pharmacy

For the identity of Georgopoulos Pharmacy, we designed the cross, the fundamental symbol of pharmacies, with a minimalist approach. The semi-circle represents illness, while the full circle symbolizes healing. Our aim was to convey the idea that illness must complete its cycle to be cured. This concept was developed across all elements of the corporate identity, utilizing a timeless sans serif typeface. The chosen color directly references the pharmacy and healing, enhancing the sense of trust and care.